Motherdom is a new mental wellbeing magazine for parents with children under five who are interested in maintaining positive mental wellbeing. The magazine's founding editor is Anna Ceesay, a former BBC journalist and mum-of-two with personal experience of maternal mental health issues.
Branding
The Motherdom logotype evokes the confident but kind ethos of the brand, while the first letter can also work as a logo mark on its own. Anna requested a palette that was warm and positive, while avoiding colours typically associated with health information and gender.
Portrait Photography
Anna is the founding editor and face of Motherdom. The aim was to capture a genuine and revealing image to represent the confident but intimate nature of her brand.
Magazine Design
The Motherdom magazine design is clean, contemporary and purposefully steers clear of typical 'self-help' and 'health industry' design tropes, instead opting for a more editorial-inspired aesthetic.
Information
ROLE: Branding / Layout / Portraiture / Retouching
DATE: 2019
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